zest
Zest is a proposed monthly magazine for Singaporeans aged 50 and above as Singapore facing an ageing population. With tomorrow’s seniors being more educated and self-reliant in their personal health and finances, there is a need for them to be prepared for old age and to have a positive mindset about ageing.
The logotype is modified from Gotham Regular. The logo is designed with the crossbar of the letter “t” extending out of the circle to represent having zest and coming out one’s own circle.
The cover designs would be an illustration of a feature article in the magazine. The overall look and feel of the magazine covers are sketched illustrations to allow the magazine to stand out when placed with other magazines which usually makes use of portraiture photography as their magazine cover. The overall magazine makes use of subdued colours to make the design visually more comfortable for ageing eyes.
